This hotel has a great, central location, and that alone is worth it. The area just a bit west and south (5 minute walk) in the alleyways of the block is trendy and quite fun, but you're also very close to the wonderful Arario in Space art gallery (awesome coffee shop on ground floor and sweets on 2nd floor, fine dining above that), larger palaces and Gwangjang Market. The breakfast -- a sunny side up egg, a slice of toast, half a hot-dog-size sausage, a small piece of bacon, a small side salad, and either a few french fries or a potato soup -- was a fine start to the day, but nothing compared to the amazing food in the city. There were makeup and waste smudges all over the walls of our room and the design of the room was odd but nothing too inconvenient. Staff was pleasant and common areas are quite nice.