We visited for four weeks. An area of Quesada, Rojales, not previously experienced, but found everything we needed within a short walk. Two supermarkets within four minute walk, along with a Chinese Market and clothing store. Several small cafes in the same area. The swimming pool was clean and warm (May) and only about 120m from villa. The solarium was good all day four quick drying of laundry and browning the body. The area was reasonably quiet although a building site, 100 metres away started at 08.00am nearly every day with the noise of the cherry picker crane breaking the relative peace, advising us it was time to stir.
The only downside as far as we were concerned was the thickness (lack of soundproofing) of the walls. We could hear every word Mrs next door was saying, even down to hearing her break off a call to the woman she was talking to, advising her that she "needed a pee". Their late night TV was also disturbing our getting to sleep after 23.00hrs unless we used the roof top bedroom.
Making direct contact with the keyholder was one way traffic as his phone seemed to be always turned off.
The location is great, assuming you have a car, as all major cities are within about 30 minutes driving.