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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with a 24-hour front desk and a restaurant

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Front of property
Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds
Reception
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar
The current price is AED 393
AED 472 total
includes taxes & fees
17 Apr - 18 Apr

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bathtub and shower
Hair dryer
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

About the neighborhood

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 19 min walk - 1.6 km
  • Market Place - 3 min drive - 2.2 km
  • Norwich Castle - 4 min drive - 2.7 km
  • University of East Anglia - 5 min drive - 2.8 km
  • Carrow Road - 5 min drive - 3.8 km

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services, and a fireplace in the lobby. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner, and kids' meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self parking
  • Cooked-to-order breakfast (surcharge), a banquet hall, and meeting rooms
  • Luggage storage, a 24-hour front desk, and a front-desk safe
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at George Hotel, BW Signature Collection have amenities such as free WiFi. Guest reviews speak positively of the clean rooms at the property.
More conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cribs/infant beds (surcharge)
  • Bathrooms with free toiletries and hair dryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles, and heating

Languages

English

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees.

How much is parking at George Hotel, BW Signature Collection?

Self parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Check-out is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in the heart of Norwich, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place, and Norwich Castle. Norwich Cathedral and Carrow Road are also within 2 mi (3 km).

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George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 439 out of 762 reviews
Rating 8 - Good. 242 out of 762 reviews
Rating 6 - Okay. 49 out of 762 reviews
Rating 4 - Poor. 17 out of 762 reviews
Rating 2 - Terrible. 15 out of 762 reviews

9.0/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities
Nice rooms
Stayed 1 night in Apr 2025

10/10 Excellent

Allison

Liked: Cleanliness, staff & service, property conditions & facilities
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Stayed 1 night in Mar 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

10/10 Excellent

Marina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Stayed 1 night in Feb 2025

10/10 Excellent

Emelia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The lady at reception in the evening is brilliant, very welcoming and great customer service
Stayed 1 night in Feb 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel, great staff, great dinner, great breakfast!!!
Stayed 1 night in Nov 2024

10/10 Excellent

Avril

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great little hotel
Great stay lovely room ,friendly staff ..would definitely come back
Stayed 1 night in Nov 2024

8/10 Good

Craig

Liked: Cleanliness, staff & service, property conditions & facilities
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025

8/10 Good

Alan

Liked: Staff & service, property conditions & facilities
Good location to visit Norwich, exceptional staff
Stayed 1 night in Nov 2024

8/10 Good

Lee

Liked: Cleanliness, staff & service, amenities
Hotel is nice Location is very central Dining area wasn’t very welcoming
Stayed 1 night in Jan 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
Stayed 2 nights in Nov 2024

10/10 Excellent

Phillip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Always impressed with this hotel. Service and friendliness of all the staff is second to none Great selection of choice on the breakfast and evening meal menus. Room was spotless, as was the entire hotel. I will always try and stay here as it's a stones throw from the city, but offers excellent value and great staff. Thanks
Stayed 1 night in Jan 2025

10/10 Excellent

Cris

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.
Stayed 1 night in Dec 2024

2/10 Terrible

JOHN

They should have a cancellation policy that works, they must be losing money, I couldn't make the night I booked,y fault, wanted to book the next night, no refunds or transfers. Simply I didn't turn up, they could possibly booked someone else in my room, money, and I would have paid extra for the following night, so potentially they lost one nights booking
Stayed 1 night in Mar 2025

10/10 Excellent

edward

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The George is our preferred hotel for our Norwich stays. The staff is excellent; attentive, experienced, pleasant. Location works very well for us. Close to the city centre, for drinks/dinner with friends and easy/quick route out of Norwich for our drive south.
Stayed 1 night in Dec 2024

10/10 Excellent

Angela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel would definitely stay again
Stayed 2 nights in Aug 2024

8/10 Good

Charlotte

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice hotel. Central and clean.
Stayed 2 nights in Aug 2024

8/10 Good

olivier

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place to stay even with a dog!
Great place especially if you have tobtravel with a dog
Stayed 1 night in Aug 2024

10/10 Excellent

nicola

Liked: Property conditions & facilities
Wonderful staff. Had a fab evening meal and breakfast was great too. Easy 15 minute walk into Norwich, and parking at hotel was an added bonus. Will definitely return.
Stayed 1 night in Nov 2024

8/10 Good

Phil

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great team, lovely quiet, comfortable stay.
Stayed 2 nights in Jun 2024

8/10 Good

Gabriella

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hidden gem
Lovely place, hidden gem… loved it.
Stayed 1 night in Oct 2024

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent!
Excellent service, and the staff always helpful and friendly. Excellent value for money and I have been to many hotels.
Stayed 2 nights in Oct 2024