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Broadwick Soho

5.0 star property
In the heart of London’s West End theatre scene. Enjoy al fresco dining at Dear Jackie or grab a coffee to go while exploring iconic spots.

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Photo gallery for Broadwick Soho

Front of property
Breakfast, lunch, dinner served; Italian cuisine, alfresco dining
Property entrance
Penthouse | Frette Italian sheets, premium bedding, down comforters, pillowtop beds
Reception
Near the vibrant Oxford Street, Broadwick Soho offers a luxurious retreat with an Italian cuisine restaurant and 2 bars. With dry cleaning services, luggage storage, multilingual staff and bicycle tour information on hand, this hotel lets you make the most of your stay.

Reviews

10 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Breakfast available
  • Laundry
  • Air conditioning
  • Housekeeping
The current price is AED 1,797
AED 2,157 total
includes taxes & fees
17 Feb - 18 Feb

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Luxury Room

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
Blackout drapes/curtains
  • Sleeps 2
  • 1 Queen Bed

View all photos for Family Suite

Family Suite | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Family Suite

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
Blackout drapes/curtains
  • Sleeps 4
  • 1 Queen Bed and 1 King Bed

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Deluxe Room

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Free cribs/infant beds
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Double Room

Standard Double Room | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Standard Double Room

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
Blackout drapes/curtains
  • Sleeps 2
  • 1 Queen Bed

View all photos for Suite (Broadwick)

Suite (Broadwick) | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Suite (Broadwick)

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Free cribs/infant beds
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
  • Sleeps 3
  • 1 King Bed

View all photos for Superior Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Superior Room

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
Blackout drapes/curtains
  • Sleeps 2
  • 1 Queen Bed

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Junior Suite

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Free cribs/infant beds
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
  • Sleeps 3
  • 1 King Bed

View all photos for Penthouse

Penthouse | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Penthouse

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Smart TV
Hypo-allergenic bedding
Renovated in 2023
Frette Italian linens
Blackout drapes/curtains
  • Sleeps 3
  • 1 King Bed

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The price is AED 1,637
AED 1,964 total
includes taxes & fees
16 Feb - 17 Feb
The Londoner

About the neighborhood

Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Piccadilly Circus - 8 min walk
  • Leicester Square - 10 min walk
  • Trafalgar Square - 13 min walk
  • The British Museum - 14 min walk
  • Buckingham Palace - 6 min drive

Getting around

  • Piccadilly Circus Underground Station - 6 min walk
  • Tottenham Court Road Station - 8 min walk
  • Heathrow Airport (LHR) - 45 min drive

Restaurants

  • ‪Coqfighter - ‬1 min walk
  • ‪Café Leon Dore - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk
  • ‪Blue Posts - ‬1 min walk
  • ‪Bao - ‬1 min walk

About this property

Broadwick Soho

Luxury hotel revitalized in 2023 and located near Piccadilly Circus
A short walk from Leicester Square and Oxford Street, Broadwick Soho provides a coffee shop/cafe, dry cleaning/laundry services, and 2 bars. The on-site Italian cuisine restaurant, Dear Jackie, offers breakfast, brunch, lunch, dinner, and al fresco dining. Stay connected with free in-room WiFi.
Other perks at this hotel include:
  • Full breakfast (surcharge), self parking (surcharge), and express check-out
  • Concierge services, free newspapers, and wedding services
  • Bicycle tour information, an elevator, and tour/ticket assistance
  • Guest reviews give top marks for the helpful staff
Room features
All 57 rooms offer comforts such as free international calls and premium bedding, in addition to thoughtful touches like laptop-compatible safes and laptop-friendly workspaces.
More amenities include:
  • Highchairs, children's books, and art supplies
  • Hypo-allergenic bedding, Frette Italian sheets, and pillowtop mattresses
  • Heated floors, rainfall showers, and designer toiletries
  • 43-inch Smart TVs with Netflix, streaming services, and premium channels
  • Wardrobes/closets, childcare services, and electric kettles

Languages

Arabic, English, French, German, Hindi, Hungarian, Italian, Latvian, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi and wired Internet

Parking and transportation

  • Secured self parking on site (GBP 65 per day)
  • Height restrictions apply for onsite parking
  • Onsite parking includes off-street options

Food and drink

  • Full breakfast available for a fee daily 7:30 AM–11:00 AM: GBP 9-40 for adults and GBP 5-25 for children
  • 1 restaurant and 1 coffee shop/cafe
  • 2 bars/lounges
  • Coffee/tea in common area(s)

Restaurants on site

  • Dear Jackie
  • The Nook
  • Flute
  • Bar Jackie

Things to do

  • Bicycle tour information

Family friendly

  • Art supplies
  • Children's books
  • Children's games
  • Highchair
  • In-room child care (surcharge)
  • Laundry facilities
  • Soundproofed rooms

Conveniences

  • Banquet hall
  • Elevator
  • Free newspapers in lobby

Guest services

  • 24-hour front desk
  • Concierge services
  • Daily housekeeping
  • Dry cleaning service
  • Laundry facilities
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop
  • Tour/ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Area rugs in room
  • Assistive listening devices available
  • Elevator
  • Elevator door width (inches): 36
  • Hardwood flooring in public areas
  • Hardwood flooring in room
  • Smooth flooring in room
  • Stair-free path to entrance
  • Vibrating pillow alarm
  • Visual fire alarm
  • Well-lit path to entrance
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible restaurant
  • Wheelchairs available on site

More

  • Renovated entire property - November 2023
  • Smoke-free property

Room amenities

Bedroom

  • Air conditioning (climate-controlled)
  • Bed sheets
  • Blackout drapes/curtains
  • Down comforter
  • Frette Italian sheets
  • Heating (climate-controlled)
  • Hypo-allergenic bedding
  • Pillow-top mattress
  • Premium bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Heated floor (bathroom)
  • Rainfall showerhead
  • Shower
  • Towels
  • Toothbrush and toothpaste (on request)

Entertainment

  • 43-inch Smart TV
  • Digital channels
  • Netflix
  • Premium channels
  • Streaming services

Food and drink

  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Minibar

More

  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters/chargers
  • Free international calls
  • Free local calls
  • Free newspapers
  • Guidebooks/recommendations
  • Iron/ironing board (on request)
  • Laptop-compatible safe
  • Laptop-friendly workspace
  • Local maps
  • Phone
  • Restaurant dining guide
  • Slippers
  • Soundproofing
  • Turndown service

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 50 per night

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Secured self parking fee: GBP 65 per day
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 50 per night
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Parking height restrictions apply

Property is also known as

Broadwick Soho Hotel
Broadwick Soho London
Broadwick Soho Hotel London

Frequently asked questions

Is Broadwick Soho pet-friendly?

No, only service animals are welcome at the property.

How much is parking at Broadwick Soho?

Self parking is available for GBP 65 per day.

What time is check-in at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Broadwick Soho?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Broadwick Soho located?

Located in London City Centre, this luxury hotel is within a 10-minute walk of Regent Street, Piccadilly Circus, and Leicester Square. London Palladium Theatre and Piccadilly are also within 10 minutes. Piccadilly Circus Underground Station is 6 minutes by foot and Oxford Circus Underground Station is 7 minutes.

Broadwick Soho Reviews

Reviews

10

Exceptional

Rating 10 - Excellent. 65 out of 68 reviews
Rating 8 - Good. 1 out of 68 reviews
Rating 6 - Okay. 2 out of 68 reviews
Rating 4 - Poor. 0 out of 68 reviews
Rating 2 - Terrible. 0 out of 68 reviews

10/10

Cleanliness

9.6/10

Staff & service

9.4/10

Amenities

10/10

Property conditions & facilities

9.6/10

Eco-friendliness

Reviews

10/10 Excellent

Cristian

Stayed 4 nights in Jan 2025

10/10 Excellent

Tonia

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 4 nights in Dec 2024

10/10 Excellent

LISA, Brooklyn

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Stayed 6 nights in Dec 2024

10/10 Excellent

Pamela

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really amazing hotel in a great location.
Stayed 1 night in Dec 2024

10/10 Excellent

meredith

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
Stayed 1 night in Dec 2024

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Dec 2024

10/10 Excellent

Lizah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Stayed 1 night in Oct 2024

10/10 Excellent

Andre

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Oct 2024

10/10 Excellent

Cynthia

Traveled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.
Stayed 1 night in Oct 2024

10/10 Excellent

Emma

Stayed 1 night in Aug 2024

10/10 Excellent

Simon

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel, staff and experience. Highly recommended!
Stayed 1 night in Oct 2024

10/10 Excellent

fred, palm city

Traveled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
Stayed 3 nights in Oct 2024

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities
Great interior decor, lovely staff and liked the location. 👍
Stayed 1 night in Sep 2024

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Stayed 1 night in Jun 2024

10/10 Excellent

Elisabeth

Stayed 3 nights in Sep 2024

10/10 Excellent

Lindy, Bedford

Stayed 4 nights in Aug 2024

10/10 Excellent

Robert, South Jordan

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel in the heart of SoHo. Close to everything. Lots of good food options nearby. Great staff.
Stayed 5 nights in Aug 2024

10/10 Excellent

Adrian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A new, quirkily designed hotel in the heart of Soho - very clean, quiet and with a large number of very polite and helpful staff. The bedrooms are small, as is typical in London, but they are funtional.
Stayed 1 night in Aug 2024

10/10 Excellent

Lianne

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a gorgeous night away to start our daughter’s 21st Birthday celebrations! The Hotel is beautiful and the staff were all extremely friendly and welcoming and made us feel very happy to be there! The finishes to the rooms, restaurants & Bar were to an exceptional standard and can tell they made a huge effort in renovating this hotel!
Stayed 1 night in Aug 2024

10/10 Excellent

Verified traveler

Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 4 nights in Aug 2024

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Customer Service at its finest! 100% Amazing
I celebrated a milestone birthday with a memorable stay in London. 🎉 While there were a few hiccups that could have turned the trip into something less than ideal, I have to give a huge shoutout to the team at the Broadwick Soho hotel 🐘 . Their exceptional customer service transformed the experience into something I will cherish forever. 🌟 From the moment I arrived, they went above and beyond to ensure that my stay was nothing short of perfect. It's rare to find such dedication and attention to detail, and I can't thank them enough. Customer service at its absolute finest. 👏
Stayed 1 night in Aug 2024

8/10 Good

James

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hip and Small
A very central location in Soho. Our room was quiet and clean and very hip. However, as expected in London, the room was incredibly small for the price. If you are young and hip and in the area for a good time though, this is the place for you.
Stayed 2 nights in Aug 2024

6/10 Okay

Riga

Liked: Cleanliness, amenities, property conditions & facilities
Disliked: Staff & service
Amazing design and quality, great location. Service lacking, no accomodation for earlier check-in when arriving red eye from abroad, even though rooms were available. Likewise despite checking in often afterwards to see if ready, and asked them to contact me, then didn't even do that. And welcome at front door each time wasn't great, not boutique experience. Spoiled first day in London, and didn't feel welcome at hotel after that. won't return unfortunately, other very good service/design hotels nearby
Stayed 2 nights in May 2024

10/10 Excellent

Joan

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Stayed 1 night in Jul 2024

10/10 Excellent

Katherine

Stayed 1 night in Jul 2024